E-satisfaction: a re-examination

E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an online context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer loyalty and thus, the Internet retailer's endurance and success. The current study replicates the initial examination of e-satisfaction within the U.S. by [Szymanski, David M., & Richard T. Hise (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309-322] among a sample of online consumers drawn from Germany. The replication was extended to two contexts—consumer satisfaction with Internet retail shopping and consumer satisfaction with Internet financial services sites. The results yield rich insights into the validity of extending the measurement and predictors of e-satisfaction to a trans-national context.     

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

This paper investigates the antecedents and consequences of customer loyalty in an online business-to-consumer (B2C) context. We identify eight factors (the 8Cs—customization, contact interactivity, care, community, convenience, cultivation, choice, and character) that potentially impact e-loyalty and develop scales to measure these factors. Data collected from 1,211 online customers demonstrate that all these factors, except convenience, impact e-loyalty. The data also reveal that e-loyalty has an impact on two customer-related outcomes: word-of- mouth promotion and willingness to pay more.     

Maximizing customer value via mass customized e-consumer services

While the Internet provides an ideal marketplace for customized services, its strategic potential has yet to be fully realized. In particular, multi-seller (or “cross retail”) partnerships are the key to a largely unexploited Internet strategy for mass customizing bundles of goods or services as value-added solutions to individual customer needs. This article uses mass customization successes to advance cross retailing as a comprehensive strategy that frames current Web initiatives specifically in terms of customer value. Exploiting the strategy will necessitate an understanding of the enablers and dimensions of mass customized “e-consumer services” (i.e., e-tail services, as well as service-related consumer products, that are defined and sold via the Internet). The overall success of the broader Internet marketplace will be determined not just by industry-wide cooperation, but also by the development of rich standards that allow for the highly customized bundling of products. More importantly, service providers will be differentiated by their ability to employ powerful Web interfaces within a strategy that comprehensively supports and extends a customer-controlled customization process.     

Impact of star and movie buzz on motion picture distribution and box office revenue

This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue throughout the theatrical release, not just in the later run, as has been suggested in previous studies. Star buzz can enhance box office receipts during the opening week and can contribute to the public's anticipation of the movie pre-release. However, early buzz can have a negative impact on revenue during subsequent weeks if the movie fails to resonate with the audiences. Model simulations reveal that, even for poorly received films, the overall impact of star buzz is positive because the initial revenue boost normally outweighs the later decline. Thus, this study empirically demonstrates the positive impact of star buzz on revenue, which helps shed light on the long-standing debate regarding the importance of star participation in the success of a movie.     

The evolution of tourist arts

Tourist arts with ethnic content are at the nexus of changing tourism, ethnicity and art in the modern world. This paper explores the range of varieties of tourist arts, the dynamics of change between various types of artifacts, and the interaction between tourist arts and notions of ethnic self-perception. The analogy between language and art is pursued to illuminate the nature of the various communication codes embodied in tourist and ethnic arts. The paper concludes by stressing that tourist arts are not an end-point, but one possibility within the fluid relationships between material symbols, outsiders' demand, and the defense and reformulation of ethnicity. It also concludes that the evolution of ethnic awareness, combined with increased education and travel opportunities, is bringing a uniformity of attitudes towards tourism, material heritage, and museums among the middle classes of all nations. Thus minority ethnic symbols have become the manipulated “totems” of touristic identity.     

双循环格局下“引进来”与“走出去”能否纠正资本错配?——来自省级层面的经验证据

提高资本配置效率是加快构建双循环新发展格局的重要抓手。在测算分析中国各省份资本错配程度的基础上,通过构建面板数据模型实证检验了"引进来"与"走出去"的资本错配纠正效果。研究结果表明:中国大部分省份的资本错配程度呈下降趋势,但省域之间资本错配程度的非均衡性特征突出,中西部地区的资本错配程度明显高于东部地区;"引进来"与"走出去"有助于提高资本配置效率,起到纠正资本错配的效果;"引进来"与"走出去"战略能够有效地纠正中西部地区的资本错配,提高其资本配置效率,但其在东部省份的作用效果并不明显。在考虑反向因果和异常值的影响后,研究结论依旧稳健。     

"互联网+"环境下应用型本科院校市场营销学课程教学改革探究

“互联网+教育”成为当前科技与教育相结合的教育变革新常态。本文分析了应用型本科院校市场营销学课程的教学现状,阐释了课程改革的指导思想、主要任务,并从合理设计教学内容、优化教学组织形式、丰富在线教学资源、重视课外实践教学、有序推进课赛融合、巧妙融入课程思政和科学改进教学评价等七个方面提出该课程教学的理念重构、保障措施以期推动课程改革,旨在提升应用型人才培养质量。     

互联网金融企业资产证券化研究

近年来我国互联网金融迅猛发展,拥有广阔的前景,互联网金融与资产证券化(下文简称ABS)更是有着与生俱来的契合度。得益于互联网企业特性以及背后庞大的市场,仅数年间互联网金融就拥有了庞大的ABS市场。然而在学术领域,对于互联网金融ABS方面的研究相对不多,存在一定的滞后性,故而本文通过对15家互联网金融企业近4年(2017-2020)来的各项财务数据与ABS相关数据研究,探究互联网金融企业开展ABS的动因,研究影响发行ABS的规模决策因素。通过数据研究发现规模越大、信用越高、贷款业务量越大、增速越快的互联网金融企业越有发行互联网金融ABS的偏向并发行量越大,同时ABS的发行能降低企业风险,加快资产流动,极大的增加贷款业务量从而加强盈利能力,但却对风险有着明显的反作用力。所以互联网金融企业应加快合作转型,加强风险管控,社会政府应完善相应法规,加强监管。     

互联网征信的意义、问题及商业银行的对策

互联网征信拓宽了信用评级的技术渠道,丰富了其数据来源和经营主体,能够对个人失信行为进行有效约束. 但也存在明显的问题,如数据质量有待提高,互联网征信模型的可靠性有待检验,征信主体之间的恶性竞争可能恶化征信质量,金融机构直接采用互联网公司的征信产品还存在障碍等. 商业银行需要采取相应的措施:加快推出自营性征信产品;加强大数据战略,优化征信模式;加强与互联网企业的战略合作;拓宽征信产品的应用场景.     

众筹中创新项目质量和报酬率的激励效应研究

众筹是整合社会分散财力资源从而实现筹资投资双方获得便利目的的一种有效的新型融资投资模式,属于互联网金融的一种形式.本文针对众筹过程中两大参与主体筹资方和投资方各自特征,依据成本收益理论,建立激励效用模型,考虑创新项目质量和报酬率两大因素的变化对众筹双方的期望效用的影响作用.研究结果表明:在三种不同的假设条件下,项目质量和报酬率两大因素影响众筹双方期望效用,进而可以激励双方主体,并且提出了众筹双方效用最优化状态的存在性.